Skip Fordyce Motorcycle Center (SFMC) was founded in 1941 by a legend in post World War II motorcycle history-- Skip Fordyce. He and his wife, Ruthie, settled the dealership in downtown Riverside on 14th and Main Street. A master of promotion, Skip built the dealership into a local institution, with a highly recognizable logo and company truck, which is still remembered by many current customers. SFMC sold many brands over the years, but by the '70s only Harley-Davidson® and Honda remained. The motorcycle industry had its ups and downs in the '70s and '80s, as did SFMC, but Honda held onto its market share leadership in the industry and remained the bread-and-butter of the dealership. SFMC added the Japanese OEM All Terrain Vehicles, Scooters, and Power Products to the product mix during those years. Harley-Davidson, meanwhile, faltered in the early '80s. However, a remarkable turnaround at the factory combined with other factors led to a surge in Harley popularity, building through the late 1980s and early '90s, which is still washing across the industry today. BMW and Wetbike franchises never took hold, and as Harley started its ascent, Honda encountered difficulties exemplified by a consent agreement with the federal agency that protects consumer interest. The CPSC, banning new sales of 3-wheel ATV's and restricting 4-wheel sales, dealt a heavy blow to SFMC business and, in October 2000, the Dabney family decided to divest of the Honda franchise to further invest in their main passion... HARLEY-DAVIDSON! The most tragic blow to the dealership came in the summer of 1991, when Jud Dabney was diagnosed with a terminal illness. He was able to attend the SFMC 50th anniversary celebration in December of '91, before passing away on July 14th, 1992. The dealership's ownership transferred to Jud's wife, Ida, and operational duties were distributed amongst his children, Jay, Ty, Marshall, and Susan. The entire dealership pulled together in '91 and '92 to weather the leadership storm, as well as the "Desert Storm" national recession, and began to build the dealership anew. In late 1993, taking advantage of Harley's popularity, SFMC remodeled its retail areas as a Designer Store, with a custom Greco-Roman theme. A Grand Re-opening celebration and 20th Anniversary party for SFMC under Dabney ownership capped the dealership's transformation in February 1994. Sales and success exploded behind the revamped external retail environment and internal changes. Most recently, SFMC was recognized as a "Top 100 Dealer" by a prestigious magazine, Dealernews, and was awarded a Harley-sponsored Buell franchise. Though there has been corporate and operational reorganization, the Dabney family continues to run the dealership. In August 2002, a brand new state-of-the-art 35,000 square foot retail facility was completed in the Riverside Auto Center. Just a stone's throw down the street at 7688 Indiana Avenue, Skip Fordyce celebrated yet another grand re-opening in October of 2002. The company name was updated from Skip Fordyce Motorcycle Center to Skip Fordyce Harley-Davidson & Buell, in lieu of the new Buell franchise. In October 2006, the Dabney family opened up a new dealership in Corona, California, respectively called Corona Harley-Davidson Shop. Just like its partner store Skip Fordyce, Corona H-D is also a full service dealership with a wide selection of Harley-Davidson® and Buell® motorcycles to choose from, along side Parts, MotorClothes® Apparel and Service Departments. Stop in and visit the new Corona Harley-Davidson & Buell, right off the 91 freeway and Serfas Club / Auto Center Dr. exit. Click Here to visit coronahd.com! Today, both Skip Fordyce Harley-Davidson/Buell and Corona Harley-Davidson/Buell strives for excellence and continuous improvement in every aspect of the dealership--as it has since 1941--and prepares to maintain Skip and Jud's legacy well into the future...

Skip Fordyce Harley-Davidson
7688 Indiana Ave. Riverside CA 92504-4150
Phone: 951.785.0100 Fax: 951.785.4915
Toll Free Phone: 1.800.429.4349